Vice President, Research and Insights

Location: Purchase
Posted on: June 23, 2025

Job Description:

Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Position Overview: Are you a visionary leader with a passion for uncovering deep consumer insights and driving strategic decisions? As the Vice President of Insights at Mastercard, you will be at the forefront of innovation, leading a talented team to explore and implement cutting-edge research methodologies. Your insights will shape the future of our products and marketing strategies, ensuring Mastercard remains a leader in the payments industry. Key Responsibilities: • Strategic Thinking: This role will be key contributor to the development and expansion of Brand Health – providing research, measurement and points of views on strategies • Contribute to delivering exceptional outcomes, achieving short- and long-term revenue goals and building usage of our Brand tracking capabilities in the markets. You will act as a subject matter expert within our Brand Tracking, collaborating with various stakeholders across the integrated marketing and communications including brand strategy, regional marketing leads, consumer and b2b marketing and more. • Leadership: Lead and mentor a team of market research professionals, fostering a culture of innovation and excellence. • Strategic Planning: Develop and implement comprehensive market research strategies to support business goals. • Data Analysis: Oversee the collection, analysis, and interpretation of market data to provide actionable insights. • Consumer Insights: Identify and analyze consumer trends, behaviors, and preferences to inform product development and marketing strategies. • Reporting: Present findings and recommendations to senior leadership and stakeholders in a clear and compelling manner. • Collaboration: Work closely with cross-functional teams, including marketing, product development, and sales, to ensure alignment and integration of insights. • Vendor Management: Manage relationships with external research vendors and partners to ensure high-quality deliverables. • Innovation: Stay abreast of industry trends and emerging technologies to continuously improve research methodologies and tools. • Cutting-Edge Techniques: Identify, explore, and implement cutting-edge techniques in the insights field to ensure our research approaches remain at the forefront of industry standards. Champion the use of advanced analytics, AI, and machine learning to uncover deeper insights and drive strategic decision-making. Qualifications : • Education: Bachelors degree in Market Research, Business, Statistics, or a related field; Masters degree preferred. • Experience: Minimum of 10 years of experience in market research, with at least 5 years in a leadership role. • Skills: Strong analytical skills, excellent communication and presentation abilities, and proficiency in market research tools and software. • Leadership: Proven track record of leading and developing high-performing teams. • Industry Knowledge: Deep understanding of market research methodologies and consumer insights. • Strong knowledge of brand evaluation and effectiveness measures: Expertise in applying solutions to real-world challenges. In-depth experience leading global brand studies with a clear understanding and point of view on how brands grow, which is critical to support and drive our brand and business. • Thought leadership: Evidence of a clear understanding of the brand and media landscape, with a point of view to support and generate thought leadership and content creation. Experience presenting at events or via webinars. • Leveraging foresights, insights, and trends: Clear and demonstrable experience in driving game-changing points of view and evolution for brand and business opportunities. • Enabling actionable insights: Clear and demonstrable experience in generating actionable insights that have led to positive outcomes, driving new products and business growth. • Proven and relied-on business partner: Recognized for reliability and partnership in business. • Experience in both B2C and B2B businesses: Understands and has worked on both business-to-consumer and business-to-business models. • Cultivates collaboration and partnership: Creates a culture of learning and action through collaboration and partnership

Keywords: , Westfield , Vice President, Research and Insights, PR / Public Relations , Purchase, Massachusetts