US Respiratory Portfolio Marketing Director
Company: Sanofi
Location: Cambridge
Posted on: March 31, 2026
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Job Description:
Job Title: US Respiratory Portfolio Marketing Director Location:
Cambridge, MA About the job Join the team transforming care for
people with immune challenges, rare diseases, cancers, and
neurological conditions. In Specialty Care, youll help deliver
breakthrough treatments that bring hope to patients with some of
the highest unmet needs. Role Overview: The US Respiratory
Portfolio Marketing Director will play a key role in shaping the
strategic direction of the Dupixent respiratory franchise across
Asthma and COPD portfolio. This role will operate across both HCP
and Consumer marketing, helping ensure commercial strategies and
marketing programs drive meaningful patient, provider and business
impact. Critical to this role is the ability to bring an outside-in
perspective to the business, pressure test brand strategies and
campaigns, and identify opportunities to strengthen differentiation
and accelerate growth across the respiratory portfolio. Keeping up
with evolving macro landscape would ensure our teams are focusing
on the right projects. This role will partner closely with
indication marketing leads, Go To Market Capabilities, team,
alliance partners, and cross-functional teams to ensure strong
alignment, and collaboration. The Portfolio Marketing Director will
lead evaluating marketing strategies, campaigns, and investment
decisions across the respiratory franchise to ensure strong
differentiation and measurable impact. In addition, this role will
lead the development and execution of portfolio-level marketing
initiatives that span Asthma and COPD, helping establish a unified
respiratory narrative across the franchise. This role will also
bring strong experience in consumer marketing, including managing
large-scale media campaigns and partnering closely with agencies to
develop, refine, and optimize creative and media strategies that
drive patient engagement and brand growth. Reports to the Head of
Product Strategy for Respiratory. About Sanofi Were an
R&D-driven, AI-powered biopharma company committed to improving
peoples lives and delivering compelling growth. Our deep
understanding of the immune system and innovative pipeline enables
us to invent medicines and vaccines that treat and protect millions
of people around the world. Together, we chase the miracles of
science to improve peoples lives. Main Responsibilities: Lead the
development and execution of portfolio-level marketing initiatives,
across indication campaigns that support the broader respiratory
narrative. This includes all segments inclusive of pulmonologist,
allergist, government etc. Serve as AI lead for future-forward
projects working with the customer engagement team, as well as
scouting and evaluating agency partners to initiate new
experiments. Provide strategic input into portfolio marketing
investments and campaign approaches, helping evaluate trade-offs
and prioritize initiatives that drive the greatest business impact.
Collaborate with Asthma and COPD Marketing Directors as strategic
partner, providing portfolio perspective, facilitating cross
indication alignment, and driving franchise level initiatives that
complement indication strategies. In addition to other cross
functional partners such as GTMC, Medical, Market Access and
A&I. Lead relationship with agencies and cross-functional teams
to develop, launch, and optimize integrated consumer campaigns
across channels including TV/OLV, digital, social, and CRM.
Evaluate campaign performance and identify opportunities to
strengthen messaging, creative, and channel strategy to improve
marketing effectiveness and patient engagement. Manage external
vendors and agency partners to ensure high-quality execution and
delivery of marketing initiatives. Lead submission of promotional
materials through the regulatory review/approval process (JRC).
Manage assigned budget and allocate resources effectively to
maximize marketing ROI and support business growth. About You
Qualifications: 710 years experience in Brand management, strategic
marketing, or commercial strategy within the pharmaceutical or
healthcare industry. Experience managing consumer marketing
campaigns and partnering closely with agencies to develop, execute,
and optimize integrated marketing programs. Familiarity with
emerging AI trends and scouting for application potential and
execution within our business. Strong strategic thinking with the
ability to synthesize complex inputs and translate them into
actionable commercial recommendations. Experience evaluating
marketing strategies and campaigns across both provider and patient
engagement. Proven ability to influence cross-functional teams and
operate effectively within a matrixed organization. Excellent
analytical skills with the ability to leverage market research,
customer insights, and data-driven decision making. A comprehensive
understanding of the key dynamics driving the US healthcare
environment. Ability to work effectively in a fast-paced,
collaborative environment. Excellent communication and
interpersonal skills. Preferred Qualifications: Respiratory
experience Management Consulting with focus on Immunology
Experience managing large-scale consumer campaigns such as TV/OLV,
digital media, or omnichannel patient engagement programs Alliance
co-promote experience MBA or masters degree Why Choose Us? Bring
the miracles of science to life alongside a supportive,
future-focused team. Discover endless opportunities to grow your
talent and drive your career, whether its through a promotion or
lateral move, at home or internationally. Enjoy a thoughtful,
well-crafted rewards package that recognizes your contribution and
amplifies your impact. Take good care of yourself and your family,
with a wide range of health and wellbeing benefits including
high-quality healthcare, prevention and wellness programs and at
least 14 weeks gender-neutral parental leave. Sanofi Inc. and its
U.S. affiliates are Equal Opportunity and Affirmative Action
employers committed to a culturally diverse workforce. All
qualified applicants will receive consideration for employment
without regard to race; color; creed; religion; national origin;
age; ancestry; nationality; marital, domestic partnership or civil
union status; sex, gender, gender identity or expression;
affectional or sexual orientation; disability; veteran or military
status or liability for military status; domestic violence victim
status; atypical cellular or blood trait; genetic information
(including the refusal to submit to genetic testing) or any other
characteristic protected by law. GD-SG LI-GZ LI-Onsite vhd All
compensation will be determined commensurate with demonstrated
experience. Employees may be eligible to participate in Company
employee benefit programs, and additional benefits information can
be found here.
Keywords: Sanofi, Westfield , US Respiratory Portfolio Marketing Director, PR / Public Relations , Cambridge, Massachusetts